Our whitepapers

Explore our guides and tips to make the most of customer reviews and enhance your customer experience.

What is the impact of Google Business Profile reviews by industry?

Online reviews have become an essential means of managing the reputation of a brand, organization, or individual on the internet. Google Business Profile, formerly known as Google My Business, plays a central role as a leading platform for collecting, displaying, and moderating customer reviews in this regard.

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What are the 2023 e-reputation trends?

Online reputation is a determining factor for success and the Achilles’ heel of a business. Mastering online reputation ensures attracting new customers and the loyalty of existing ones. It is also a significant competitive advantage that allows a brand to stand out among its competitors.

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Do you want to become proficient in managing customer reviews?

Google Business Profile (GBP) is a web platform equipped with tools that enable businesses and physical or online stores to establish an online presence. They can create profiles featuring a logo, photos, open hours, contact information, and more.

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What is the impact of Google Business Profile reviews on local SEO?

How do Google Business Profile reviews affect store traffic and overall performance? In which sectors do these reviews prove to be the most important? These are the questions addressed in the Custplace study, conducted with 100,000 points of sale in France.

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How to innovate in the housing and renovation sector?

Learn from experiences, search for the best quality/price ratio, get professional advice and tips, and avoid common mistakes. Explore the best practices for collecting and leveraging client data.

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How to strengthen ties with the policyholder and innovate in 2022?

Customer experience is being disrupted by the vast amount of data in the insurance and health insurance sectors. Explore in this white paper how to get closer to policyholders and innovate in 2022.

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What is the impact of Google My Business reviews on local SEO?

Discover the first study ever conducted on the importance of Google My Business reviews by industry, detailing their performance in terms of internet traffic, phone calls, and in-store traffic.

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