Promptly detect weak signals on a new recipe, packaging, or price through AI and a priority algorithm based on organoleptic criteria.
Food & Consumer goods Customer interaction can be a hard nut to crack, but thanks to Custplace, not anymore. Gain momentum and transform real-time consumer reviews into actionable insights with the power of AI.
Promptly detect weak signals on a new recipe, packaging, or price through AI and a priority algorithm based on organoleptic criteria.
Engage directly with your consumers and control your reputation by positioning yourself among the top links in Google search results.
Analyze the performance of your products, obtain precise indicators, and continually identify areas for improvement.
Integrate product reviews on your site and boost trust and visibility on your digital channels.
Our technology simplifies the review collection process through channels specifically tailored to your brand. Whether it’s through dynamic QR codes on your packaging or directly on your website, we provide a comprehensive solution for a seamless review collection.
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With each collected review (the consumer provides their email address), you build your own Database, in compliance with GDPR and strict security standards. Our dashboards provide you with a comprehensive view of your customers’ perceptions and further enrich your customer knowledge.
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Before getting published, the collected reviews are NF-certified, moderated, and anonymized. They are displayed on your website and Custplace’s public evaluation page, thus providing rich, authentic, and regular content to position your brand at the top of Google results. This way, you regain control of the discussions with consumers.
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Place customer reviews at the core of your strategy and build a lasting relationship with customers by providing the opportunity to share their insights. Create satisfaction surveys incorporating organoleptic criteria tailored to each product and access detailed reports in a few clicks to visualize results clearly and precisely.
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The integration of our review display widgets on your site is 'NF-certified' for Review Management and moderated by our dedicated teams. This ensures transparent and trustworthy reviews, strengthening the connection with consumers.
Our AI-driven review management inbox allows you to automatically respond to reviews, detect weak signals, and alert the right contacts based on the sentiment of the review. A dedicated team of project managers accompanies you throughout the project.
Our APIs and connectors allow you to integrate all data into your business tools (CRM, BI, etc.). Results are then shared with all stakeholders: marketing, project manager, R&D, and teams in contact with distributors.
The dashboards and CX platform statistical tools "consumer insight" allow you to track the performance of each product and keep a real-time overview at the national, regional, local, and store levels.
Jérôme BREVIER, Digital Marketing Manager
Herta